Content of the Plan

1. Describe Your Business (major activities).

Any user registered with the system gets Bonuses or discounts on bought goods or services for both visiting the resource using the system and answering questions related to the content of the resource.

Attention of the Internet audience is the major resource of Internet businesses. It is desirable to use this resource, like any other, most effectively, which demands an effective pricing and payment mechanism.

VISITING.RU Venture is the Internet visitors' agent in selling their attention and capacity to perceive the content. In other words, it is the broker of the audience’s attention. The Venture is interested in selling the attention of its clients at a maximum price and in sifting out less solvent and dishonest commercial offers.

At the same time VISITING.RU is the agent of owners of resources on building the resource audience from necessary Internet target groups to whom the resource is addressed.

2. What market sector is suitable for your products/services?

Client base of the Venture – is the Russian speaking audience of the former USSR and Russian speaking Internet users in other countries.

Purchasers of the audience’s attention are new or reorganized Internet projects along with other web resources requiring a keen interest of the audience.

3. What are prospects of your business? (What results do you expect to achieve in a year, three, five?)

Within three months the audience may increase to 5-10 per cent of the active Russian speaking audience consisting of Internet users spending at least three hours online weekly. The Russian speaking Internet audience is reported to reach 200,000 unique users.

Then the audience is supposed to increase proportionally to a rise in the total of the Internet users. Further attraction of English speaking Internet users (both owners of web resources and visitors) will also contribute to a rise in your audience.

4. Make a forecast concerning the volume of sales and income (use the suggested form)

The average circulation volume – from $10,000 per month – up to $50,000 per month at 20-30% income correspondingly.

5. How much money do you need for a loan/ circulating assets/investments?

Circulating assets in the amount of up to $100,000 within six months on the security of the resource (domain, site, software)..

Investments worth $30,000 at 30% interest.

6. What will these funds be spent on?

Circulating assets will be spent on attracting the audience and maintaining its quantity of at least 10,000 people within six months.

Investments on the security of the interest in the Venture are necessary for concluding partnership agreements with leading Internet companies and resources.

7. When will the loan be repaid (or what dividends may the investor expect on his investments)?

Credit for circulating assets will be redeemed within three months.

Operational income on investments in the Venture is expected to reach 10 per cent of monthly investments.