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Internet advertising has common features with traditional advertising technologies used on radio, TV and in press. The essential difference is in the way Internet advertising campaigns are carried out. Thus, traditional advertising usually follows most widely spread scenarios.
The first scenario is based on inviting all people without exception to the resource in order to get single clients who may turn into regular ones afterwards. Such policy yields instant results, but in the course of time most of those attracted by endless promises will leave your site. The matter is that this type of advertising usually avoids supplying of complete information. It provides the information like "come and you will know", "you won't regret if you come here". The same kind of policy is widely used on the Internet (especially in banner advertising).
Sometimes, deliberate lies and ample promises are used in the form of raffles, stretch T-shirts, caps and other trashy things distributed for free. Such advertising is subject to constant visual and verbal changes so that to re-attract those who have already seen it. This scenario can attract lots of people, but nevertheless, it has obvious demerits:
- Duped clients will have a negative opinion on you and will share it with their acquaintances;
- Noticing your logotype or name by chance they will leave the site immediately swearing not to make the same blunder again;
- Such advertising is effective only at initial stages. But the longer it takes to carry out the campaign, the higher your expenses are;
- Even if effective, such advertising will hardly create a positive image for you. Any associations with your company will cause a slight aftertaste of annoyance or even worse, the one far from being slight.
The second scenario implies the usage of psychological pressure, i.e. imposing of advertisement on potential clients within a long period of time. In this case a special advertising package is prepared conveying verbal and graphic information. The contents and presentation of ads keep changing like in the first scenario, but insignificantly. The reason for such changes is to draw attention of people who have already seen it again. By the way, changes occur very seldom as compared to the first scenario. As a result, your potential clients form a positive opinion on your company and - which is most significant - the name of your company sinks deep in their memory. Once they need products in which you specialize they will, first and foremost, recollect your company and its products.
The scenario of an advertising campaign we offer essentially resembles the second one mentioned above. In addition, it produces an instant effect of the first scenario, but it is much more effective than both of them (and it has advantages over the banner system). Judge for yourself. You already have your own image on the Internet and you don't have to create a new banner every other week.
With our Service you will have no end of regular visitors who call up your site, see your Internet image and are transferred to the very page you wish to show them. We offer them complete information about your products. When surfing the Internet, people perceive information by their own will (contrary to radio and TV whose advertisements are becoming ever more annoying). And consequently, your site's visitors acquire a positive image of your company more quickly than radio and TV audience.
Furthermore, people who visit your site are not an idle crowd, but your potential clients. They are people who, among other things, have purses both in their pockets and on the Internet.
Here, it is worth mentioning a few words about the banner advertising or rather problems related to it.
Firstly, if you use a banner exchange system, you never know what your banner will look like on other sites. Someone's banner may spoil your own page and result in your losing a client (especially if this is a banner made on the basis of the first scenario). Moreover, you may come across fraud; for example, you may see a debt of 1,500-2,000 daily hits in statistics, which may remain unchanged even after a few people have visited your site. The same situation may occur during the click exchange.
Secondly, if you use the paid static banner system on a popular server or in a search engine, you may face insurmountable problems. The banner space is small and you can only place your logotype, name and a sentence or two on it. If you prefer to follow the second scenario, cautious wording is hardly likely to interest users (statistically, the average click through rate on banners ranges from 7 to 100 clicks). In addition, for their own reasons popular servers often hype the number of hits, which affects your advertising campaign.
Thirdly, if you are ready to pay for clicks, you should expect them to be hyped by means of Proxy servers. Proxy servers will exchange the IP-address of the visitor who actually called up your site for anonymous IP-addresses and DNS-names. Moreover, on the Russian Internet there are several click-clubs with more than two hundred members who enjoy mutual hype of hits and use Proxy. Can you imagine the dramatic sum they will hype for you? In addition, they may place a link to a page with a banner, while on the neighboring one they will insert a script automatically opening your page and an identifier of their site. You may fall victim to this fraud unless you use a tracker.
And, finally, there is another weighty argument against banner advertising: nothing will make visitors regularly call up one and the same site in order to view your banner and click on it. Consequently, any "hammering" of information about you into a potential client will turn into a time-consuming task.
Let's tell a few words about our Service. Presently, it is much more effective as compared to other advertising systems. Thus, traditional advertising campaigns usually resort to services of advertising agencies charging fees. The agency, in turn, develops an advertisement for you and puts it in specified places. On the Internet it implies the development of a banner with subsequent purchase of a banner space on a popular server. Some western companies prefer a shorter, and hence, a cheaper way. They avoid mediators selling banner space at their servers and independently deliver information to users. Thus, they prefer paying their users for clicking on their banners. Such a system is cheaper and in addition, it is profitable for all participants. Nevertheless, this system is not faultless since it's impossible to describe all services offered by a company in a standard banner.
We went still further by making our system cheaper and more efficient. Users visiting you do not see the banner. They see the whole of your site. And so it happens day by day until you decide to cease the advertising campaign.
From the visitor's point of view the system is simplicity itself - you have rewarded him (given him a Bonus) for having called up your site. Bonuses guarantee visitors' interest in you and their desire to cooperate.
About 100 users join our system every day. And presently, there are more than 655916 participants in the system. You can regulate the flow of visits and make any arrangements to limit or filter them.
If you want a great number of people to learn about you, establish a single entry and pay one Bonus to each visitor. In the end, the popularity of your server will cost you a fairly modest sum of about USD 250. If you are going to launch similar advertising campaign every day, your site's rating is sure to soar.
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